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American Airlines shifts its Asia Pacific call center to India, in partnership with the Bird Group
Bird Information Systems (BIS) to offer call centre service to American Airlines through their state of the art premise in Delhi

New Delhi, March 8, 2007: American Airlines, a founding member of the oneworld® Alliance, has announced the shifting of its Asia Pacific call center operations to India, from Australia. The world’s largest airline has appointed Bird Information Systems Pvt. Ltd. (BIS), a leading technology provider of automated aviation and travel related software solutions, to provide call centre services for travel related queries of its customers in India and the Asia Pacific region. This agreement follows an earlier City Ticket Office (CTO) agreement, which American Airlines had signed with the Bird Group last year. American Airlines currently operates a daily Delhi-Chicago nonstop service with connections to more than 125 cities in the United States from Chicago.

Under the terms of this long-term contract signed between the two companies, Bird Information Systems Private Limited will provide American Airlines the call centre services 24 X 7, 365 days a year to handle all customer requests relating to travel bookings, reservation, fares, ticketing (including E-Tickets) and other general information related to the airline. While the outsourced City Ticket Office operations run in four major cities namely Delhi, Mumbai, Chennai and Bangalore, the outsourced Call Center operations run from the state of the art office located at the heart of the commercial hub of Delhi in Connaught Place.

Commenting on the announcement, Ms. Nisha Maharaj Regional Manager, Indian Subcontinent, American Airlines, said, “At American Airlines our entire focus is on providing a seamless and unique flying experience to our customers. India is a strategic market for American Airlines and we are pleased with the excellent response received for our Delhi-Chicago nonstop service. Carrying forward our relationship with India, we are pleased to announce our Asia Pacific call center operations being shifted to India, in partnership with the Bird Group. Bird Group is a leader in travel technology and services industry and this partnership will ensure that qualified and experienced people in the airline industry will serve our customers’ needs.”

Elaborating on the partnership, Ankur Bhatia, Executive Director, Bird Group said, “This partnership is yet another step towards strengthening our commitment to travel and aviation industry as we facilitate easy information accessibility for travellers choosing to travel with American Airlines. This is particularly relevant in the context of the changing market dynamics today with increasing competition, lowering margins and booming operational costs, all of which can be managed better by successfully outsourcing non core processes to an expert in travel vertical like the Bird Group”.

Customers calling to find out about the booking, reservation, availability or any aspect of the flight are directed to the airlines’ call center. BIS assists customers with booking of holiday packages, insurance and other travel related services timely and cost effective manner. BIS employees have many years of work-experience in an airline or travel agency or an IATA/UFTAA certification and fluency in foreign languages as well.

About American Airlines
American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American Airlines is a founding member of the oneworld Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve more than 600 destinations in over 135 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR).

Current AMR Corp. releases can be accessed on the Internet at www.aa.com

About Bird Information Systems Private Limited
Bird Information Systems Private Limited, one of the constituents of the Bird Group of Companies, is an information technology and software development company engaged in providing IT services including development and implementation of automated aviation and travel related software solutions. The latest offering from the company is the state of the art airline inventory reservation system called AIRS. AIRS has been conceived with the idea to assist Airlines to effectively market their product, while economically controlling the inventory and other related aspects.

For more information, visit the Bird Group website at www.bis.co.in

About Bird Group
The Bird Group is one of the largest diversified groups in the aviation, travel and information technology arena. A conglomerate of independent companies, the Bird Group seeks to provide solutions to upcoming challenges in these competitive domains. After ushering in an era of automation in the travel sector, the Bird Group pioneered Business Process Outsourcing and IT enabled services in the Indian Subcontinent. With a turnover of over 36 Million US Dollars, a workforce of nearly 2,800 employees, 40 fully automated offices across the Indian subcontinent and multiple collaborations with leading global business organizations, the group continues to grow and strengthen its network of services.

For more information, visit the Bird Group website at www.bird.in

Press Contacts

American Airlines
Rahul Mehta / Nora Pradhan
Corporate Voice | Weber Shandwick
Tel: +91-11-26936834, 9810033625, 9873148652
Email:rmehta@corvoshandwick.co.in amitat@text100.co.in

Tarun Nagrani
Account Manager, Text 100 Public Relations,
Email:tarunn@text100.co.in
Tel:
+91 11 40612000
 

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